Then, we’ll show you sustainable basics you can purchase when it’s time to replace worn-out clothing. Let’s talk about the risks and benefits of washing clothes in hot water. You might be wondering why this happens and what you can do when it does happen. You had set out to wash your clothes and get them clean, yet when you took them out of the washing machine, you realized your clothing had shrunk in size. There are even some stains (think: grass, makeup and blood) that should only be washed in cold water, as hot water could makes the stains permanent.It’s most likely happened to you at one time or another. New detergent technology introduces enzymes to the scene that actually work better in cold water. Years ago, the composition of detergent was different than it is now. You might have heard that hot water washes best, but the times they are a-changing. Cutting back on hot water can help decrease your energy bill, so you can beg your parents for money a little less. Since cold water washing is better for the longevity of your clothes, you’ll save money not having to restock your favorite sweater every year. Using cold water to wash some of your clothes eliminates this energy, making your clothes and the planet happy! Decreasing your carbon footprint can be as easy as switching to cool water. With cold water you can wash larger, unsorted loads without fear of tie-dying everything you own.Ībout 90% of the energy used by the washing machine during laundry goes towards heating the water. This is because cold water is gentler on your clothes, and can protect them from fading, shrinking or bleeding. ResearchĬheck your garment care labels, and you’ll see that many clothes specify to wash them in cool or cold water. ![]() If we all followed our garment care labels and washed more of our laundry in cold, there could be substantial impacts on the amount of energy consumed and, in some cases, the longevity of the clothes we wash. Our mission is not to get everyone to wash every item on cold water, but to let people know there is a wide assortment of clothes that can and should be washed in cold water. ![]() The correct dosage of detergent, the right size laundry load and even the choice of water temperature can all make a difference.įor years, clothing manufacturers have provided garment care instructions regarding water temperature right on the labels of our clothes. The Cold Water Saves (CWS) brand is meant to be a fun, engaging brand that reinforces the fact that we all have an opportunity to do our laundry in a sustainable way. The target audience of college students/millennials were identified as a group that would be very receptive to the idea In 2016, the initiative began with the creation and testing of what we now call the Cold Water Saves Initiative. In 2014, ACI conducted research to benchmark current consumer laundry behaviors, and respondents seemed receptive to washing more loads in cold water. In recent years, we have been successful at getting people to understand the importance of sustainable behaviors, practices and purchases, but there has been some difficulty in the ability to convert this belief into consistent action. The American Cleaning Institute® (ACI) and The Sustainability Consortium® (TSC®) have come together to create the Cold Water Saves Initiative.
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